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Our story

Good Business was founded by Giles Gibbons and Steve Hilton in 1996, back when they were working for Saatchi and Saatchi. They saw the power of brands to change the world for the better – an idea so big that they felt it had to catch on.

Our people

Our people have all sorts of backgrounds – from marketing and politics to investment banking, futurology and the charity sector. This means we speak the languages of the private, public and charitable sectors, have experts from a wide range of fields, and bring multiple perspectives to every problem.
 

Our directors

We all hate writing about ourselves so we got someone else in the team to say a few words about each of our directors.

Giles Gibbons

One of the fathers of Good Business. He’s been at it for 20 years, but still comes into the office every day with the energy and excitement of a school boy.

Never happier than when presenting people ideas that are better for them, better for their organisation and better for society.

Claire Jost

Claire is our Hannibal from the A-Team. She always gets the best out of the team and she loves it when a plan comes together. Without her proposals wouldn’t get written, bills wouldn’t get paid, and clients wouldn’t get what they want, when they want it. She claims that in her 12 years here there’s never been a dull day – but maybe that’s just because she came from investment banking.

Andrew Lord

In his first two years at Good Business Andrew claims he saw more smiles from clients than during his 20 years in the ad industry. He says it’s down to the fact that the work we do genuinely excites clients.

He loves the fact that the possibilities to harness the power of brands and organisations to effect positive change seem endless.

David Lourie

He might be quiet, but it’s the quiet ones you always have to watch. Passionate about sport, desperate to inspire the telecoms sector to realise its full potential, and intrigued by how the world of finance is changing.

Always thinking about the most practical way to get the job done.

Larissa Persons

Whether it’s Tokyo, New York or London Larissa is always at home translating research and consumer insights into progressive strategy.

Her secret weapon is her ability to turn complexity into simplicity faster than most of us can make a cup of tea.

Giles Gibbons

One of the fathers of Good Business. He’s been at it for 20 years, but still comes into the office every day with the energy and excitement of a school boy.

Never happier than when presenting people ideas that are better for them, better for their organisation and better for society.

Claire Jost

Claire is our Hannibal from the A-Team. She always gets the best out of the team and she loves it when a plan comes together. Without her proposals wouldn’t get written, bills wouldn’t get paid, and clients wouldn’t get what they want, when they want it. She claims that in her 12 years here there’s never been a dull day – but maybe that’s just because she came from investment banking.

Andrew Lord

In his first two years at Good Business Andrew claims he saw more smiles from clients than during his 20 years in the ad industry. He says it’s down to the fact that the work we do genuinely excites clients.

He loves the fact that the possibilities to harness the power of brands and organisations to effect positive change seem endless.

David Lourie

He might be quiet, but it’s the quiet ones you always have to watch. Passionate about sport, desperate to inspire the telecoms sector to realise its full potential, and intrigued by how the world of finance is changing.

Always thinking about the most practical way to get the job done.

Larissa Persons

Whether it’s Tokyo, New York or London Larissa is always at home translating research and consumer insights into progressive strategy.

Her secret weapon is her ability to turn complexity into simplicity faster than most of us can make a cup of tea.

Interested in joining us?

We are looking for motivated and enthusiastic individuals with outstanding academic records to join us as consultants in our London office. This is an exciting role for someone who wants to apply their skills to help businesses, brands, government and NGOs tackle some of the biggest social challenges of our time. What does food that is healthy and appealing to children look like, and how should it be marketed? How do we promote not smoking as the cool thing to do to teenagers in sub-Saharan Africa? How do we encourage all the cafes and restaurants at a major international airport to work together to improve their sustainability impacts? How can we encourage young men to talk about their mental health issues? What should a large communications company do to make sure its products and services have minimal environmental impact and maximum commercial appeal?

Interested in finding out more? Click here for the full details. 

Our values

Our friends and family

We’re going with the old adage that you can tell a lot about someone by the company they keep, largely because we think some of the organisations we’re connected to – or in some cases that we created – are pretty great!