Getting marketing behind sustainability

Getting marketing to put their weight behind sustainability can be a real challenge. 

Working closely with key marketing and brand stakeholders we co-created a process and framework that helped Kellogg’s on this journey. The combination of our experience of brand embedding and the core project team’s experience of what makes their brand community tick enabled us to create a robust process that felt really relevant to brand teams. We developed a tool which enabled brand managers to map their and their competitors performance on key issues, which became the basis of a workshop-based activation ideation process.

The process has helped a number of brand teams get behind the corporate's approach to sustainability and create some really exciting campaigns and partnerships, including Special K's partnership with Chime for Change.