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Sport + Africa + Development

2010 saw the first ever football World Cup on African soil and, for the Laureus Sport for Good Foundation, it marked ten years of outstanding sport for development projects across a number of African countries. We’ve been working with the Laureus Sport for Good Foundation from the start, so we were as pleased as anyone. And on behalf of the Foundation, we researched and produced a report ‘What Sport Can Do For Africa, What Africa Can Do For Sport’. It evaluates the current role of sport within African communities and its potential to help them meet key development objectives in the future. It’s a decent read too!

Read the report here.

“Good Business produced an engaging and insightful report that effectively drew together a variety of different viewpoints whilst also establishing our experience and leadership within sport for development in Africa.” 
Ned Wills, Global Director, Laureus Sport for Good Director