Social leadership by talking taboos

Talking Taboos is a campaigning brand that we helped Cello plc create. Its mission is to directly tackle health and social issues using Cello’s experience and resources in health, insight and communications.

Talking Taboos focuses on areas where embarrassment, fear or ignorance prevents sufferers from seeking help, and where tackling the stigma will be a part of the solution. It aims to take the ‘oo’ out of Taboos.

First up was self-harm. Check out what happened here