Exchanging toys at Argos

For The Argos Toy Exchange, we used a really simple mechanism to encourage people to donate their old toys to raise money for Barnardo’s. Customers collected up the toys they didn’t want any more, took them into an Argos or Barnardo’s store, and got a £5 Argos voucher in return. Everyone was a winner – the customer, Argos, Barnardo’s and disadvantaged kids everywhere. And it worked! Over 45,000 customers got involved, raising over £700k for Barnardo’s.