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Weekly Short
10 June, 2022
The staple of any wardrobe, the humble jean. A question that has puzzled great minds for decades…does the perfect pair exist?
Well, we’re here to tell you that, yes. It does…
Nudie Jeans is a Swedish outfit (pun intended) founded in 2001, with 35 stores and repair shops in 23 cities around the globe. In their own words, their offering is simple, they make jeans. But they have made the choice to manufacture their product in a fair and ethical way. An opportunity every company is given, but few take.
So, what sets them apart? For starters their denim selection is made from 100% organic cotton and every pair of Nudie Jeans comes with a promise of free repairs. No matter when or where you got them. But their commitment to sustainability goes well beyond this.
From the materials they use, the transparency of production lines and supply chain, the impact after purchase, to how they treat their employees – this is a business that truly puts care into everything it does.
After all, who can say no to jeans for life?
By Budd Nicholson