Good Business was founded 30 years ago, making us pioneers in the power of good. We know the space where business meets sustainability better than anyone, and bring our independent thought to every solution we develop.
We are a passionate team of strategists, writers, problem-solvers and technical experts, working from our Chinatown office in London (and further afield) to change the world for good.
Tulika works within the climate team to support clients across sectors with their emissions accounting and analysis.
Emma supports climate and strategy projects across multiple industries and works on our behaviour change programmes for the Gates Foundation.
Justine works on our behaviour change programmes for the Gates Foundation, bringing experience in youth empowerment and multi-country community initiatives across African markets.
Patrick applies research and analysis skills to help clients transition to net zero, specifically through measuring and managing emissions.
Bertie works within the climate team to support clients across a range of industries (from telecoms to finance) to support them with their GHG emissions accounting and decarbonisation pathways.
Lucy helps clients from a range of industries, from telecoms to pharmaceuticals, to reduce their emissions as part of our Climate Services team.
Hillevi supports clients across strategy and reporting projects, with a focus on nature and human rights.
Sarah supports the behaviour change team, bringing eight years of experience in sustainability, social impact, and international development, with a focus on gender equality and social innovation.
For nearly thirty years, Giles has lived by our mantra, ‘transform your business, transform the world’ for our clients and for Good Business.
Anna works within the climate team supporting clients to reduce emissions, alongside helping to evaluate our behaviour change projects.
Andrew runs our behaviour change team, leading our ongoing work for the Bill & Melinda Gates Foundation across sub-Saharan Africa. He brings 25 years of experience from within the world of advertising and media.
Jennie oversees the climate team, with a particular interest in healthcare, finance, and developing novel tools to help understand and manage carbon impacts.
Budd leads and manages strategic and climate-related projects with some of Good Business’ largest clients across finance, FMCG, telecoms and hospitality.
Larissa works across sustainability strategy, behaviour change and purpose. She brings decades of experience from the worlds of sustainability, futures and advertising to every challenge.
Charlotte supports strategic projects across a range of industries and leads on Good Business’ nature and biodiversity product offering.
Alice works on our behaviour change programmes for the Gates Foundation, bringing experience in African development and conservation, and closer to home, brand strategy.
Meg supports strategic projects for Good Business clients across a range of industries including travel, beauty, and food.
Rosie supports reporting, communications and strategic projects for clients across a variety of industries, ranging from food to beauty.
With over 15 years experience providing PA support, Kerry combines the roles of Personal Assistant and Office Manager to ensure the smooth running of the Good Business office.
Part of the Good Business team for over a decade, Lydia leads reporting, communication and strategic projects across multiple industries, from food and drink to beauty.
Sirisha supports client projects in strategic communications and sustainability reporting across industries, with a strong focus on social impact
With a decade of experience helping businesses plan for the long-term, Ben leads strategic projects across finance, food and SMEs.
Good Business exists to drive transformative change. We can only achieve this if we have a diverse and equitable workplace and an inclusive working culture. Our people power the impact we have on the world. Our vision is for Good Business to be made up of a diverse set of people, and to be a place where everyone feels welcome, is treated fairly and can share their views fully, freely and respectfully. Transformative change starts with us.
We have been a certified B Corp since April 2021.
Our score overall score is 115
The breakdown is:
Governance: 20
Workers: 39.8
Community: 20.9
Environment:10.4
Customers: 23.7
We have a near-term carbon reduction target approved by the Science Based Targets initiative (SBTi) through the SME pathway. Good Business commits to maintain zero scope 1 and scope 2 emissions through 2030, and to measure and reduce its scope 3 emissions from a 2024 base year.
We are proudly an employee-owned business. In practice this means that, since summer 2025, we have been owned by an Employee Owned Trust that runs the business on behalf of all employees, current and future.
We believe that being employee-owned gives us many advantages. We all have a stake. We all benefit from our success. We make decisions together about how we run our business and where we take it in future. Added together, we think this makes us stronger, more agile, and more independent.
You can tell a lot about someone by the company they keep, and we have an amazing network of partners that we work with around the world.
We’d love to hear about your ideas, aspirations and challenges. Maybe we can help.