At Good Business, our decades of experience are matched by constant innovation and the drive to build a better future for all of us.

Good Business was founded 30 years ago, making us pioneers in the power of good. We know the space where business meets sustainability better than anyone, and bring our independent thought to every solution we develop.

We are a passionate team of strategists, writers, problem-solvers and technical experts, working from our Chinatown office in London (and further afield) to change the world for good.

Our people

Photo of Tulika Agarwal — Tulika Agarwal

Project Consultant

Tulika works within the climate team to support clients across sectors with their emissions accounting and analysis.

Photo of Emma Alajarin — Emma Alajarin

Project Consultant

Emma supports climate and strategy projects across multiple industries and works on our behaviour change programmes for the Gates Foundation.

Photo of Justine Bahoumina — Justine Bahoumina

Senior Consultant

Justine works on our behaviour change programmes for the Gates Foundation, bringing experience in youth empowerment and multi-country community initiatives across African markets.

Photo of Patrick Bapty — Patrick Bapty

Senior Consultant

Patrick applies research and analysis skills to help clients transition to net zero, specifically through measuring and managing emissions.

Photo of Bertie Bateman — Bertie Bateman

Consultant

Bertie works within the climate team to support clients across a range of industries (from telecoms to finance) to support them with their GHG emissions accounting and decarbonisation pathways.

Photo of Lucy Bell — Lucy Bell

Consultant

Lucy helps clients from a range of industries, from telecoms to pharmaceuticals, to reduce their emissions as part of our Climate Services team.

Photo of Hillevi Fock — Hillevi Fock

Project Consultant

Hillevi supports clients across strategy and reporting projects, with a focus on nature and human rights.

Photo of Sarah Forero — Sarah Forero

Project Manager

Sarah supports the behaviour change team, bringing eight years of experience in sustainability, social impact, and international development, with a focus on gender equality and social innovation.

Photo of Mariana Garcia — Mariana Garcia

Senior Consultant

Photo of Giles Gibbons — Giles Gibbons

Founding Partner

For nearly thirty years, Giles has lived by our mantra, ‘transform your business, transform the world’ for our clients and for Good Business.

Photo of Anna Heis — Anna Heis

Consultant

Anna works within the climate team supporting clients to reduce emissions, alongside helping to evaluate our behaviour change projects.

Photo of Claire Jost — Claire Jost

Senior Sustainability Partner

With more than two decades of sustainability consulting experience, Claire works with for profit and non-profit clients on sustainability strategy, communications, insight and implementation.

Photo of Emma Lindsay — Emma Lindsay

Business Development

Emma leads Business Development and the Sustainability Leaders Panel for Good Business, combining sustainability expertise and passion with a background in marketing and business strategy across FTSE 100 companies.

Photo of Andrew Lord — Andrew Lord

Senior Partner

Andrew runs our behaviour change team, leading our ongoing work for the Bill & Melinda Gates Foundation across sub-Saharan Africa. He brings 25 years of experience from within the world of advertising and media.

Photo of David Lourie — David Lourie

Managing Partner

David leads the day-to-day strategy and operations of Good Business, together with the odd finance and telecoms client keeping him on his toes.

Photo of Jennie Mitchell — Jennie Mitchell

Partner

Jennie oversees the climate team, with a particular interest in healthcare, finance, and developing novel tools to help understand and manage carbon impacts.

Photo of Budd Nicholson — Budd Nicholson

Senior Consultant

Budd leads and manages strategic and climate-related projects with some of Good Business’ largest clients across finance, FMCG, telecoms and hospitality.

Photo of Larissa Persons — Larissa Persons

Senior Partner

Larissa works across sustainability strategy, behaviour change and purpose. She brings decades of experience from the worlds of sustainability, futures and advertising to every challenge.

Photo of Charlotte Pounder — Charlotte Pounder

Consultant

Charlotte supports strategic projects across a range of industries and leads on Good Business’ nature and biodiversity product offering.

Photo of Alice Railton — Alice Railton

Partner

Alice works on our behaviour change programmes for the Gates Foundation, bringing experience in African development and conservation, and closer to home, brand strategy.

Photo of Meg Seckel — Meg Seckel

Consultant

Meg supports strategic projects for Good Business clients across a range of industries including travel, beauty, and food.

Photo of Rosie Serlin — Rosie Serlin

Consultant

Rosie supports reporting, communications and strategic projects for clients across a variety of industries, ranging from food to beauty.

Photo of Kerry Stevens — Kerry Stevens

PA & Office Manager

With over 15 years experience providing PA support, Kerry combines the roles of Personal Assistant and Office Manager to ensure the smooth running of the Good Business office.

Photo of Lydia Thorold — Lydia Thorold

Partner

Part of the Good Business team for over a decade, Lydia leads reporting, communication and strategic projects across multiple industries, from food and drink to beauty.

Photo of Sirisha Venkatesh — Sirisha Venkatesh

Project Consultant

Sirisha supports client projects in strategic communications and sustainability reporting across industries, with a strong focus on social impact

Photo of Nia Vines — Nia Vines

Senior Consultant

Nia works with clients across finance, technology and professional services to quantify environmental impacts, set meaningful targets and transition to net zero.

Photo of Ben Wood — Ben Wood

Partner

With a decade of experience helping businesses plan for the long-term, Ben leads strategic projects across finance, food and SMEs.

Our purpose & values

We help organisations transform their business to transform their impact on the world

We deliver work we believe in

We want our working life to give us energy

We are guided by an active process of respect

We come together to achieve more than we can apart

Our Diversity, Equity and Inclusion vision

Good Business exists to drive transformative change. We can only achieve this if we have a diverse and equitable workplace and an inclusive working culture. Our people power the impact we have on the world. Our vision is for Good Business to be made up of a diverse set of people, and to be a place where everyone feels welcome, is treated fairly and can share their views fully, freely and respectfully. Transformative change starts with us.

B-Corp Certified

We have been a certified B Corp since April 2021.
Our score overall score is 115
The breakdown is:
Governance: 20
Workers: 39.8
Community: 20.9
Environment:10.4
Customers: 23.7

View report

SBTi-approved near-term carbon reduction target

We have a near-term carbon reduction target approved by the Science Based Targets initiative (SBTi) through the SME pathway. Good Business commits to maintain zero scope 1 and scope 2 emissions through 2030, and to measure and reduce its scope 3 emissions from a 2024 base year.

Employee-owned

We are proudly an employee-owned business. In practice this means that, since summer 2025, we have been owned by an Employee Owned Trust that runs the business on behalf of all employees, current and future.

We believe that being employee-owned gives us many advantages. We all have a stake. We all benefit from our success. We make decisions together about how we run our business and where we take it in future. Added together, we think this makes us stronger, more agile, and more independent.