13 February, 2026

With thirty years under our belt, our employee ownership still freshly minted, and a continued evolution in how we support our clients, how we present ourselves to the world is changing. 

Today we launch our evolved Good Business branding. It is part of our continuous business transformation that keeps us at the forefront of the significant change we see in our industry, the wider world, and the role we play helping our clients create positive change. Our purpose is to help organisations transform their business to transform their impact on the world. We want to look the part. 

The world we work in is a lot more serious than it was even a few years ago. As the issues we have always championed – the environment and social equality – have come further to the forefront, the scale of the challenges we all face have become clearer. As a result, the work we do with our clients is increasingly critical to their future success, whether through business resilience, transparency or reputation. Our work increasingly takes us to boardrooms and C-suites. We want to present ourselves in a way that supports the transformation we strive to make. 

But with this scale of challenge also comes the need for energy, optimism and pragmatism to make positive change happen. We are very lucky to have such a brilliant and vivacious team building our future success together, now as co-owners of our business. Throughout this, our thirtieth year, we will be looking to the future as much as we celebrate our past, with our smart new look just one part of that journey.

By Ben Wood