20 June, 2025

Decathlon is turning up the heat this summer. With two initiatives promoting circularity, they’re meeting the moment as festival season and the sunshine call people outside in droves.

The first of Decathlon’s two initiatives kicks off in the Czech Republic, where they’re making it easier than ever to get moving. In partnership with YourLOX, Decathlon is rolling out “LOXs”: smart sports lockers placed in parks and outdoor spaces, stocked with free-to-rent gear like footballs, rounders bats, and badminton sets. It’s a clever way to encourage play, promote equipment sharing, and cut down on waste, all while making spontaneous fun just a locker away.

Decathlon’s second initiative takes aim at the mountain of waste left behind after UK festivals. Specifically, abandoned tents. This summer, they’re expanding their Summer Tent Pledge into a full-blown tent buyback scheme, allowing customers to return any Decathlon-branded tent (purchased between 10th June and 14th September) for its full value in the form of a gift card. Previously limited to a single model, the updated pledge broadens the scope, making it easier for festivalgoers to keep gear in use and out of landfills.

Two initiatives, one clear direction. Decathlon is making it easier to do good while getting out there – and living up to one of its core values: enriching people through responsibility.

By Bertie Bateman