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On the Road to Net Zero Certified B Corporation

Our thinking

We regularly share our latest thinking on emerging topics and ideas in the worlds of business, society and the environment, along with our weekly sustainability digest, Friday 5.

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Free car!

17 January, 2025

Sorry, no… car-free, not free car. Want to be rewarded for going to top attractions without a car?  Good Journey is a non-profit organisation set up to reduce the number of cars on the road, offering rewards for getting places by train, bus, foot or bike. Rewards range from money off (up to £50!) to a free hot drink and locations are across Great Britain. Good Journey also recommends “car-free adventures” around Great Britain.

While we don’t want to make anyone feel bad about driving to a domestic holiday location, as there are definitely less planet friendly ways to travel, it is good to consider the alternatives. Around 60% of indirect emissions from attractions are from visitors’ cars, Good Journey claim. Encouraging visitors to arrive more sustainably can help attractions to meet their carbon targets. Not only this, but 22% of UK households (including many Good Businessers) do not have cars, so we are fully on board with Good Journey’s work to increase travel options across Great Britain!

If anyone wants to know this Friday 5 writer’s travel plans for the summer, they involve getting the train from Euston to Windermere, claiming 10% off a trip to the Windermere Jetty Museum and then spending a week exploring the surrounding areas using a 7-day Stagecoach ticket. Thanks, Good Journey!

By Anna Heis

Tags
Conscious consumptionGoods

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