Our thinking

GB’s Words of the Year

13 December, 2024

As the Oxford and Cambridge dictionaries announced ‘brain rot’ and ‘manifest’ as their words of the year, we felt inclined to join the trend and reflect on the words and phrases that summarise the past year for us at Good Business.

It should come as no surprise that regulation is a top contender, followed closely by the equally scintillating double materiality assessment. As we work with our clients to adapt to the ever-evolving regulatory environment and prepare for ramped up legislative requirements (CSRD, CSDDD, EUDR…) you’d be lucky to last thirty minutes in the office before someone slips the R-word back into conversation.

It’s also been a year focused on business and biodiversity, as we’ve launched our nature offering for businesses. The term nature positive has become a particularly popular phrase, as we are working with clients to understand, map and assess their nature-related impacts, risks, dependencies and opportunities.

And we can’t forget how AI is shaping the way we work (for better and worse), and our frustration with slop, the term used for poor-quality AI generated content.

Beyond our work, office conversation has been heavily focused on our homemade bakes, following our annual Bake-Off sweepstake (bake when your contestant gets knocked out, don’t bake if your contestant is the winner). We’ve had some outstanding bakes so far, and several more to come.

By Rosie Serlin