Our thinking

Naked Paper: sustainable toilet roll

23 May, 2025

We’re always on the lookout for the most sustainable toilet paper, and we think we’ve finally found the crown jewels of loo roll. Naked Paper (formerly Naked Sprout) is officially fit for royalty after winning a King’s Award for Enterprise in Sustainable Development in this year’s awards – one of only 27 companies to receive the honour in this category. 

The King’s Awards for Enterprise are among the UK’s most prestigious business accolade, recognising companies that aren’t just doing well, but doing good, through innovation, trade, social mobility, or environmental sustainability. Winners in the Sustainable Development category must demonstrate that they’ve made environmental responsibility a core part of their business and delivered measurable positive outcomes. 

Make from fast-growing bamboo instead of forests, Naked Paper is plastic-free and bleach-free, comes in compostable packaging and has a fully traceable supply chain. They also have a handy index explaining and evidencing all their green claims (take that Green Claims Code). It’s easy to see why this TP trailblazer was recognised. 

So, if you want to help save the planet (and feel like royalty) with every trip to the bathroom, get hold of some Naked Paper now.

By Lucy Bell