12 September, 2025

This week, some of the Good Business team spent two action-packed days at Sustainability Live London, a showcase of doing sustainability, not just talking about it. The event brought together sustainability professionals to share practical ways to tackle climate, nature, and circular economy challenges. It was brilliant to be among so many other sustainability professionals, and be able to swap notes and hear about everyone’s successes and challenges.   

A few of our highlights included the CSO Strategy Summit, where the key message was to be “plugged into your company’s strategy, understand the business and show how sustainability creates real commercial value”.  

We also heard from Leah Ramoutar, Director of Environmental Sustainability at Aviva, who delved into the role that the insurance industry can play in funding nature-based solutions and Jane McFadzean, Global Sustainability Director at trip.com, who showed how it is making sustainable travel choices easier for millions of customers worldwide. 

Another story that grabbed our attention was our friend Fraser McIntosh from Suntory Beverages joining the Lu-Crusade, a bike ride and litter pick across the UK in the shape of a Lucozade bottle. In just 50 miles of the ride across Hertfordshire, Fraser helped collect 600 pieces of litter. He also talked about Suntory Beverages (owner of Lucozade) broader, decisive response through the UK Deposit Return Scheme (DRS). By investing £45m into the scheme (including system redesign, loans, and reverse vending machines) it aims to ensure every bottle is returned, recycled, and re-integrated into the supply chain.  

From Lucozade’s litter to Aviva’s nature-based finance and trip.com’s greener travel choices, the message was clear: start bold, make it visible, bring others with you, and build solutions that last. The businesses shaping the future aren’t just talking about change, they’re out there doing it. And we can’t wait to see what’s next. 

By Charlotte Pounder