Our thinking

The Goods: Serving sustainability

7 July, 2023

The fight for tennis’ most coveted trophy got underway this week at Wimbledon, and tickets for centre court aren’t they only thing we’re excited to get our hands on at the tournament this year.

Stepping onto the court of eco-innovation, the All England Lawn Tennis Club, which hosts the most anticipated event in the tennis calendar, has released a collection of sustainable activewear, aiming to promote the ethos of Wimbledon and embody their motto “In Pursuit of Greatness”.

The collection features more than a hundred items, ranging from classic polo shirts to Panama hats and their famous Wimbledon Championships towel, and includes an outfit made almost entirely from recycled plastic. As part of their commitment to deliver on their environmental goals, from next year, 99% of the fabric used in the collection will be recycled.

And, in a departure from the signature purple and green that is so intrinsic to the Championships, the collection dons the colours white and blue to symbolise its sustainability, reminding us that even the oldest traditions can adapt for the changing times.

So, if you’re heading to Wimbledon this year, make sure you check out this ace of a collection and hit the courts in sustainable style. Game, set, match – Wimbledon!

By Lucy Bell