We build strong and lasting relationships with our clients based on the quality, value and transformational impact of our work together.

Since 2018, our ongoing collaboration with Aviva has supported its transformation into a sustainability leader in the financial services sector. We played a foundational role in the creation of the company’s current sustainability strategy with a materiality assessment, strategic consulting and communication development. Since then, we have worked closely with teams across Aviva on metric development and target setting, community activations, partnerships, reporting, and thought leadership, including the co-creation of Aviva’s flagship Climate-Ready Index and Building Future Communities reports.

We have worked as the strategic sustainability partner of Suntory’s European soft drinks business, including Lucozade, Ribena and Orangina, for nearly a decade. In that time, we have closely supported the leadership team to establish and evolve the company’s sustainability strategy, including through a CSRD-compliant double materiality assessment. Our collaboration has included action on sugar reduction, plastic, DE&I, sustainability reporting, partnerships, community activations and brand and company purpose.

While a relatively recent client in Good Business terms (since 2023), we have worked closely with McCain’s Global Sustainability Team on projects spanning strategy and communication. We have helped to shape and share its story through its annual sustainability report and thought leadership, as well as advance key strategic priorities, from CSRD readiness to target setting to stakeholder engagement, collaborating with teams across the business to drive progress.

Building on years of collaboration with Virgin Media O2 on its carbon footprint, we developed the company’s net zero target and strategy to meet the requirements of the Science Based Targets Initiative (SBTi). We worked closely with its teams to identify drivers of emissions and co-create decarbonisation solutions modelled across different future scenarios, supporting business decision-making and delivering the net zero strategy and SBTi validation. We continue to collaborate across climate policies, product-specific carbon accounting, and supplier analysis, supporting VMO2’s evolving sustainability commitments.

Working closely with Rathbones, the UK’s largest wealth manager, for the last three years we have established ourselves as its full-service sustainability support, including both strategic and climate services. Our climate support has included a comprehensive carbon footprint across its UK operations incorporating relevant Scope 3 emissions, producing a mid-year and year-end reports of carbon emissions, and leading its public climate disclosures including TCFD and CDP. We are now working with the Rathbones team to create its latest transition plan.

In 2025, we worked with Glyndebourne, the world-renowned opera house, to support the development of their first climate and nature strategy. With its centenary on the horizon, Glyndebourne was looking to chart a course for the next 100 years: one that aligns with a refreshed brand and responds meaningfully to the environmental challenges of our time. Our support included a high-level assessment of nature-related impacts and dependencies, stakeholder interviews, and the creation of a strategic framework and practical roadmap.

SKY Girls is a multimedia behaviour change programme for adolescent girls in sub-Saharan Africa, primarily funded by the Gates Foundation. Since 2012 it has grown from a single-market tobacco prevention programme into a multi-issue programme active in seven countries, creating change on sexual and reproductive health, financial inclusion and HIV prevention, among others. We run SKY collaboratively with local partners, combining mass media with in-person communities to reach an audience of millions and delivering proven and sustained positive impact.

Over years of working with the Gates Foundation Gender Equality Team one question kept emerging: How can we drive more collaboration between the different actors creating change in the social behaviour change space? The Collaboration Hub, which we are running collaboratively with Girl Effect, is the result. It is designed to provide resources to help more organisations collaborate and do it more effectively, as well as a mechanism to pilot new collaborations designed to deliver lasting and impactful change.

We worked with the much-loved Portuguese children’s clothing brand Zippy to develop a strong purpose that would power it into the future. Through a series of workshops, interviews and sprint sessions we pinpointed the way Zippy’s clothes turn everyday moments into opportunities for kids to develop, learn and thrive. This provided the basis for an inspiring purpose, which lives in the intersection of what the business does and what the world needs. We then worked together with Zippy to activate the new purpose and bring it to life through everything the business does.

Long-standing client CNH Industrial came to us looking for a new purpose at a moment of transition, as it reorganised to become a pure agricultural technology leader. By immersing ourselves in its world and exploring the external landscape we gained a wealth of insight which we used to shape the purpose territory, which we then evolved and finessed with the CNH Industrial team. The end result? BREAKING NEW GROUND Productivity: Sustainability: Innovation. Of course as with all purposes, the real value comes in how the organisation uses them to drive progress, so we worked with CNH Industrial on how to make its new purpose an active, living and breathing part of the organisation, which everyone uses to drive decision making and action.

Curo Group is a housing association that covers Bath and Bristol. It came to us looking for a purpose that would help it work to meet the expectations of its customers, work effectively with stakeholders and residents, and ensure its employees were aligned behind and understood its desire to deliver profit with purpose. ​We worked with internal teams to create a purpose, a set of supporting principles and a core narrative that got to the heart of what Curo does and how it does it. We also provided guidance and support on messaging and communications strategy across different platforms​, to help this come to life.