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Friday 5
Lucozade Ribena Suntory
17 May, 2024
We partnered with LRS to envisage and enact a 50% sugar reduction strategy across the business. We set out the vision, created internal consensus, developed the path to market and supported the development of supporting partnerships and actions. We’re still working with LRS to complete its transformation to a healthier, lower-sugar, enjoyable wellness company.