Breaking new ground

Long-standing client CNH Industrial came to us looking for a new purpose at a moment of transition, as it reorganised to become a pure agricultural technology leader. By immersing ourselves in its world and exploring the external landscape we gained a wealth of insight which we used to shape the purpose territory, which we then evolved and finessed with the CNH Industrial team. The end result? BREAKING NEW GROUND Productivity: Sustainability: Innovation. Of course as with all purposes, the real value comes in how the organisation uses them to drive progress, so we worked with CNH Industrial on how to make its new purpose an active, living and breathing part of the organisation, which everyone uses to drive decision making and action.