17 July, 2026

Our friends over at Sami are conducting a survey to better understand how companies are approaching carbon accounting. They’re exploring the motivations behind it, the benefits organisations are seeing, and what’s getting in the way of progress. We encourage you to complete the survey here, as the more input they get, the more insightful the findings will be – but move quickly as the deadline is July 24th.

Carbon accounting gives businesses valuable insight into their emissions and helps to inform decarbonisation strategies, as well as meeting regulatory demand and investor expectations. And done well, it can improve efficiency and manage risk. Better understanding these motivations, and the benefits they bring, can help identify what drives successful programmes and how wider adoption can be accelerated.

The survey also aims to understand who is engaging in carbon accounting today, how organisations are using emissions data to make decisions and prioritise actions, and where progress is being made. We still run up against barriers in our work: obtaining quality activity level and primary emissions data is a common challenge, alongside data ownership, resource constraints (money!), competing priorities and general emissions measurement complexity. Understanding these obstacles and how organisations are addressing them is key for us at Good Business, and the industry more broadly, to accelerating carbon accounting and supporting meaningful emissions reductions.

We’re looking forward to sharing the results of Sami’s research in due course. You can only manage what you measure, and better measurement almost always leads to better management.

By Mitchell Keip