5 September, 2025

The vital role exercise plays in physical and mental health has long been accepted, yet 64% of girls in the UK drop out of sport before the age of 16. The new ASICS Undropped Sports Kit, developed in partnership with Mind and Inclusive Sportswear, aims to put a stop to that. 

According to ASICS’ 2024 State of Mind Study, physical activity during your teenage years directly impacts your state of mind in later life and is key to establishing lifelong exercise habits. However, 88% of girls are dissatisfied with their school PE kit, with issues around different body shapes, weather conditions, and fears of period or sweat visibility creating barriers to continued participation in sport. 

ASICS’ answer to this problem? A new kit designed according to what girls actually want, to help them feel more comfortable and less self-conscious, so they can enjoy playing sport without worrying about what they’re wearing. Features include detachable liners and hoods, water-repellent material and easily layered clothing to deal with changing weather conditions, darker, sweat wicking fabrics with discreet pockets for period products as well as biker shorts with a detachable skirt to allow choice around tight or baggy styles. Alongside the new kit, ASICS have developed an Inclusive Sportswear Community Platform, which gives schools, teachers, and parents access to resources for driving lasting change. 

ASICS demonstrates how brands can use their resources and expertise to solve real-life problems. Through their collaboration with Mind and Inclusive Sportswear, they have created a practical solution to dropouts while directly involving girls, their teachers, and families. What positive impacts would you like to see brands make next? 

By Nia Vines