Our thinking

Businesses on the frontline of disaster relief

31 October, 2025

As Hurricane Melissa makes landfall in Cuba after devastating Jamaica, the destruction is expected to be catastrophic. The storm, which at its peak strengthened into one of the most powerful Category 5 hurricanes on record, has since weakened to a Category 1 at the time of writing, but remains stark reminder of the growing toll of climate change. 

The pattern is clear: extreme weather events are becoming more frequent and more intense. Just last year, Hurricane Helene caused an estimated $47.5 billion in property damage, while the California wildfires earlier this year are projected to cost a record $135 billion. 

In moments like these, it takes everyone — governments, non-profits, and businesses — to lend a hand. Increasingly, companies are stepping up to support the communities they operate in. 

Our friends at IHG Hotels & Resorts leverage their worldwide network of hotels to partner with humanitarian aid organizations, providing shelter, supplies, and support to those most affected and helping communities recover faster. 

Amazon operates 15 Disaster Relief Hubs across six countries in disaster-prone regions. Each hub is stocked with emergency essentials such as tarps, diapers, and hygiene kits, ready to be deployed within hours. By leveraging its logistics network, Amazon ensures these supplies reach frontline non-profits like the American Red Cross almost immediately after a storm hits. 

At Microsoft, the Disaster Response team coordinates pro bono technical support during crises. Employees volunteer their expertise to empower first responders and local organizations with digital tools and services that help them stay connected and effective. 

Walmart takes a proactive, systemic approach to disaster preparedness and recovery. The company identifies emerging risks, supports facilities and associates in readiness efforts, and mobilizes swiftly when disaster strikes. Its stores often transform into community hubs, providing emergency supplies, shelter, and logistical support before, during, and after major events. 

As Hurricane Melissa tests the resilience of Caribbean communities, we hope to see businesses harness their networks and resources to make a meaningful impact. From logistics to lodging, technology to teamwork, there are many ways your business can help when disaster strikes.  

By Meg Seckel