1 May, 2026

At Good Business, we spend a lot of time helping clients turn climate ambition into real action, which often means asking questions about responsibility and whether commitments genuinely translate into meaningful change.

Over the past year, we have been asking those same questions of ourselves. In 2025, we strengthened our partnership with Ecologi and began exploring internal carbon pricing as a practical way to link our emissions, accountability processes and climate finance in a way that felt proportionate and appropriate for a business of our size.

We have always prioritised emissions reductions first but previously, like many organisations, we purchased carbon credits linked to projects overseas. These projects play an important role in supporting social and environmental outcomes in places facing significant climate risk and limited access to finance. Over time, however, our relationship to these projects felt more distant, something that happened once a year and sat apart from the everyday choices people were making at Good Business.

As our advice to clients evolved, so did our own thinking. Emissions reductions must come first, responsibility for ongoing emissions still matters, and climate finance should support those efforts rather than stand in for them. We also wanted a more consistent way of contributing to nature recovery and keeping climate finance front of mind through the year.

With support from Ecologi, we introduced a voluntary internal carbon price for our Scope 1, 2 and 3 emissions. Using the specific carbon price benchmarks from the SBTi’s Corporate Net-Zero Standard V2 Draft, we applied £15 per tonne of CO2e to our full scope of emissions; building a pot that reflects the emissions we generate.

Funds raised through this approach support Ecologi’s UK Climate and Nature Fund, supporting projects focused on habitat restoration, woodland creation and marine ecosystem recovery. Focusing on UK‑based projects makes these contributions easier to understand internally and helps maintain a level of funding that we can sustain year on year, with opportunities to engage more directly over time, including volunteering at project sites.

This approach is still relatively new for us, but it already feels like a more grounded and transparent way of taking responsibility for the emissions we generate.

By Bertie Bateman