Back to all case studies
Weekly Short
13 February, 2020
Smoking rates for women in many African countries are low, but recent years have seen a worrying increase in tobacco use among adolescent girls and young women as an age group. This is the context into which we launched SKY Girls, a multi-channel platform and brand designed to help girls ‘stay true’ to themselves and what they believe in and stick to the choices they make – including the choice not to smoke. Funded by the Bill & Melinda Gates Foundation, and run in partnership with local agencies, SKY Girls started in Botswana in 2014, and is now active in Zambia, Kenya, Ghana, Cote D’Ivoire and Nigeria. With its impact proven by multiple independent evaluations, we can safely say we’re reaching the lives of hundreds of thousands of teens and helping them stop before they start.