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At Good Business, we believe that the most successful organisations are those that are both of their times and contributing to their times. These are progressive organisations: open and outward-looking, ready to embrace change not fight it. People both want and need them to be around. 

Who We Work With

We work with some of the world's leading companies, and for organisations
ranging from start-ups and schools to foundations and charities.

  • "Good Business have been instrumental in understanding the impact that we are having through our Active Healthy Lifestyle programmes across Europe"

    Director, Health and Wellbeing, Coca-Cola

    “The team from Good Business has been invaluable in guiding us through the process of finding our perfect social leadership programme."

    Group Chairman, Cello

  • “The success of the SRA is down to the fantastic support, insight and guidance which Good Business provided in its development”

    Founder of Leon and Director, SRA

    “Their insights were compelling and their analysis was spot on”

    Director Corporate Citizenship & Public Affairs Europe, Microsoft

  • "I like them - fresh, exciting, different and consistent with the bank I want to be part of" (feedback on values we helped create)

    CEO, WIlliams & Glynn

    “The analysis and strategic input that Good Business wrap around the information is top rate; clear, incisive and business oriented”

    Head of Research and Insight, McDonald’s UK

  • “The experience of the Good Business team has been vital in helping us develop a pan-European social action programme, delivering value for both the brand and society”

    Director, Social Business and Sustainability, O2

    "The co-creation process we developed with Good Business is embedding sustainability in our brands in a real way. We think it will help our brands bring our values and strategy to life"

    Sustainability Director, Kellogg Company

  • “Good Business ensured that the principle of generating social and commercial value in tandem was embedded into everything from the start”

    Head of Corporate Responsibility, Argos

    “This landmark mobile volunteering project is a fantastic opportunity for us in our time pressured society to use mobile technology as a force for good”

    CEO, Everything Everywhere

  • “Good Business brought a deep understanding of sustainability, brand building and importantly how to combine this to creatively engage with consumers on the issues”

    Marketing Director, Innocent Drinks

    “Good Business was key in working with us to develop a much clearer articulation of our approach to responsible investment”

    CEO, Highclere Investors






What We Do

We help organisations be more progressive.

  • Missed appointments - every one counts
  • One company, one purpose, one passion
  • What even is AMR?
  • The high cost of doing nothing
  • On an ambition mission
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What We’re Thinking

Our perspective on the world.

  • Veganism - can we meat in the middle?
  • Crowd governance – a new approach for a new future?
  • Our anitbiotics habit
  • Food is good
  • #matesmatter
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