The world needs more. The slow incremental change set out in most sustainability plans won’t make a dent in the climate crisis we face or touch the sides of the inequality that threatens our society. And time is up for the purple prose of purpose that acts as a mirage to real progress.
Your business needs more. Steady progress on sustainability won’t make people walk towards you. The iconic brands of the future will be the ones that recognise the need for a thunderbolt of transformation and deliver on it.
Being on the right side of history looks like this. Thanks Good Business!
The success of the Sustainable Restaurant Association is down to the fantastic support, insight and guidance that Good Business provided in its development.
The co-creation process we developed with Good Business is embedding sustainability in our brands in a real way. We think it will help our brands bring our values and strategy to life.