Transform your business,
transform the world.

We are Good Business. We help clients deliver transformational environmental and social change in a way that builds their business and brands. Now over 25 years old, we are pioneers of the power of good.

Now, more than ever, the world needs a thunderbolt of transformation. The brands of the future are recognising this, taking action and owning the change. We help make it happen.

What we do.

Our work is tailored to the specific needs of each client and we specialise in hard-to-categorise challenges. We focus on four broad areas:

Sustainability
strategy

We create commercial value and positive impact through transformative environmental and social strategies.

Climate
services

We help our clients navigate the challenging path to a net zero future.

Behaviour
change

We design and deliver behaviour change programmes that create social value.

Purpose
and values

We define, articulate and embed purpose, and develop distinctive and motivating organisational values.

Our clients

Can we help?

We’d love to hear about your ideas, aspirations and challenges. Maybe we can help.

Get in touch

Our thinking