We are Good Business. We help clients deliver transformational change in a way that builds their business and brands. Now over 25 years old, we are pioneers of the power of good.
The world needs more. Slow incremental change won’t address the climate crisis or address inequality. We need less talk and more action.
Your business needs more. Steady progress on sustainability won’t make people walk towards you. The iconic brands of the future will be the ones that recognise the need for a thunderbolt of transformation and deliver on it.
Introducing our human-centred process for delivering a new phase of environmental and social change. Act Two helps organisations unlock the demanding actions they need to take if they are to achieve their ambitious sustainability targets and goals.
Being on the right side of history looks like this. Thanks Good Business!
The success of the Sustainable Restaurant Association is down to the fantastic support, insight and guidance that Good Business provided in its development.
The co-creation process we developed with Good Business is embedding sustainability in our brands in a real way. We think it will help our brands bring our values and strategy to life.