On the Road to Net Zero Certified B Corporation

Transform your business,
transform the world.

We are Good Business. We help clients deliver transformational environmental and social change in a way that builds their business and brands. Now over 25 years old, we are pioneers of the power of good.

Now, more than ever, the world needs a thunderbolt of transformation. The brands of the future are recognising this, taking action and owning the change. We help make it happen.

What we do.

Our work is tailored to the specific needs of each client and we specialise in hard-to-categorise challenges. We focus on four broad areas:

Sustainability
strategy

We create commercial value and positive impact through transformative environmental and social strategies.

Climate
services

We help our clients navigate the challenging path to a net zero future.

Behaviour
change

We design and deliver behaviour change programmes that create social value.

Purpose
and values

We define, articulate and embed purpose, and develop distinctive and motivating organisational values.
Good Business – Act Two

Introducing our human-centred process for delivering a new phase of environmental and social change. Act Two helps organisations unlock the demanding actions they need to take if they are to achieve their ambitious sustainability targets and goals.

Learn More

Our clients

Can we help?

We’d love to hear about your ideas, aspirations and challenges. Maybe we can help.

Get in touch

Our thinking

Being on the right side of history looks like this. Thanks Good Business!

Lucozade Ribena Suntory
CEO

The success of the Sustainable Restaurant Association is down to the fantastic support, insight and guidance that Good Business provided in its development.

Leon & Sustainable Restaurant Association
Founder of Leon and Director, SRA

The co-creation process we developed with Good Business is embedding sustainability in our brands in a real way. We think it will help our brands bring our values and strategy to life.

Kellogg Company
Sustainability Director