29 May, 2026

When you’re a growing, independent and impact-focused business you have the benefit of being able to flex, be creative, and take exciting opportunities when they present themselves.

While the focus of our last 30 years has always been supporting clients, there have also been moments where we’ve gone beyond our usual client work to do something different. We’ve seen something that we thought simply should exist, and made it happen.

Our first venture was co-creating a foundation that uses sport to help young people overcome violence, discrimination and disadvantage. Laureus Sport for Good, which we created alongside the Laureus World Sports Awards, was founded in 2000 with Nelson Mandela as its patron. The foundation continues today with more than 300 programmes in over 40 countries worldwide.

Next, our shared love of food led us to cook up another idea that is still with us today. In 2008, we helped establish The Sustainable Restaurant Association, supporting restaurants, cafés and caterers to improve their environmental and social impact. Today, its accreditation programme Food Made Good is internationally recognised, helping put sustainability on the menu across the industry.

Most recently, we created Net Zero Now in 2022 after recognising an inconvenient truth: 99% of businesses in the UK are SMEs (representing 51% of private sector turnover), yet little to no focus was being given to helping this sector decarbonise. Net Zero Now was created to give SMEs a clear, credible and affordable pathway to net zero through practical, sector-specific guidance. Today, it continues its work as part of one of our partners, Ecologi | B Corp™.

If there’s a lesson in all this, it’s that impact grows when you’re willing to go beyond your own boundaries. Build partnerships. Back ideas that matter. And create space for others to lead. So, even if it is not led by us directly, here’s to the next 30 years of Good Business-backed organisations that create the change we want to see in the world.

By Emma Lindsay