Good Business was founded 30 years ago, making us pioneers in the power of good. We know the space where business meets sustainability better than anyone, and bring our independent thought to every solution we develop.
We are a passionate team of strategists, writers, problem-solvers and technical experts, working from our Chinatown office in London (and further afield) to change the world for good.
Lucy helps clients from a range of industries, from telecoms to pharmaceuticals, to reduce their emissions as part of our Climate Services team.
Emma leads Business Development and the Sustainability Leaders Panel for Good Business, combining sustainability expertise and passion with a background in marketing and business strategy across FTSE 100 companies.
Budd leads and manages strategic and climate-related projects with some of Good Business’ largest clients across finance, FMCG, telecoms and hospitality.
Charlotte supports strategic projects across a range of industries and leads on Good Business’ nature and biodiversity product offering.
With over 15 years experience providing PA support, Kerry combines the roles of Personal Assistant and Office Manager to ensure the smooth running of the Good Business office.
With a decade of experience helping businesses plan for the long-term, Ben leads strategic projects across finance, food and SMEs.
Good Business exists to drive transformative change. We can only achieve this if we have a diverse and equitable workplace and an inclusive working culture. Our people power the impact we have on the world. Our vision is for Good Business to be made up of a diverse set of people, and to be a place where everyone feels welcome, is treated fairly and can share their views fully, freely and respectfully. Transformative change starts with us.
We have been a certified B Corp since April 2021.
Our score overall score is 115
The breakdown is:
Governance: 20
Workers: 39.8
Community: 20.9
Environment:10.4
Customers: 23.7
We have a near-term carbon reduction target approved by the Science Based Targets initiative (SBTi) through the SME pathway. Good Business commits to maintain zero scope 1 and scope 2 emissions through 2030, and to measure and reduce its scope 3 emissions from a 2024 base year.
We are proudly an employee-owned business. In practice this means that, since summer 2025, we have been owned by an Employee Owned Trust that runs the business on behalf of all employees, current and future.
We believe that being employee-owned gives us many advantages. We all have a stake. We all benefit from our success. We make decisions together about how we run our business and where we take it in future. Added together, we think this makes us stronger, more agile, and more independent.
You can tell a lot about someone by the company they keep, and we have an amazing network of partners that we work with around the world.
We’d love to hear about your ideas, aspirations and challenges. Maybe we can help.