A purpose sets out the value your organisation brings to the world. And values go hand-in-hand, setting out the distinctive way your organisation does what it does.
Done right, these act as a guiding force for everyone in the organisation, painting a motivating picture of what the company wants to achieve and how it will do so. Done wrong, they can be little more than a marketing proposition and a strapline.
Our approach is to work collaboratively to identify the point where what the company does intersects with what the world needs. From this we can articulate it in a way that is precise, distinctive and authentic, and bring it to life in values and actions that colleagues, customers and society can really believe in.
A purpose is not simply a marketing positioning – it should come from a deeper truth about what the organisation brings to the world and the unique way that it does so. This means exploring purpose by talking to the people who know you best, and developing an articulation that rings true and drives the business forward.
Cookie-cutter corporate values bring very little to an organisation or its employees. Great company values bring to life the culture, motivations and spirit of what it means to be you. We work closely with your team to understand your special source and bring it to life in a way employees really ‘get’.
Purpose and values can’t just live on a piece of paper. To be transformational they need to direct everything you do, for everyone in the company. We work top-down and bottom-up to make this happen, turning business leaders into purpose advocates and helping every employee understand, embrace, and deliver on your vision.
What’s the best way to demonstrate the power of your purpose-led business? Work with us to deliver a social leadership programme that uses your unique strengths, assets and reach to create social change, in a way that engages and involves your employees and consumers.