Our thinking

The sweet spot

21 March, 2025

Little Moons and Gü Desserts, renowned for their delicious treats, have recently both achieved Certified B Corp status. Little Moons, celebrated for their mochi ice cream bites, secured their certification in late 2024 with an impressive 89.7 score, while Gü Desserts, renowned for their decadent puddings served in (54% recycled) glass ramekins, achieved B Corp status with a score of 89.4. Both companies significantly surpassing the median of 50.9 for ordinary businesses.

While B Corps have faced recent scrutiny, it’s crucial to recognize that many companies utilize this framework to guide sustainable growth. Certification should mark the beginning, not the end, of a business’ sustainability journey. These two brands show us how it’s done. 

Little Moons aims to gain 15 additional B Corp points by 2030 and has implemented ambitious goals, including achieving Net Zero emissions for their direct operations by 2040 and slashing carbon intensity in their supply chain by 90% by 2050. It is also implementing sustainability training across the company. 

Gü has achieved zero waste to landfill, committed to Net Zero emissions by 2050, and uses 100% renewable electricity. Gü’s commitment extends to using recycled glass ramekins and encouraging their repurposing. You can check out their page dedicated to ideas of how to repurpose your ramekins here. 

Both Little Moons and Gü are leveraging their B Corp status to propel further initiatives. We believe the B Corp framework presents a significant opportunity for businesses to integrate sustainability into their processes and decision-making. As these brands prove, it’s possible to have your cake (or mochi) and eat it too, all while taking care of the planet and its people. 

By Emma Alajarin