Our thinking

Conscious continuity

27 March, 2020

As we all grapple with the new realities we face as we live through this crisis, one of the things that has really struck us is how determined so many people have been to keep what can be kept going, going – albeit often in new forms. Whether it’s virtual broadcasts of plays, restaurants doing home delivery, or social gatherings online through Houseparty, the general approach does seem to have been one of continuing what we can where possible. There’s undoubtedly comfort in routines and reminders of our previous lives.  

And this seems to be holding true in the world of work too. In the conversations we’ve been having with clients, partners and friends, we’ve seen the same determination to continue with projects already underway and to do them even better or repurpose briefs to the new context. We’ve also seen many examples of people applying creativity and ingenuity to come up with new ways to enable their business to serve its fundamental purpose in these challenging times. And, in many cases, this is the result of a conscious choice, a response borne straight out of thinking through what the responsible and progressive way through this is. It’s hard to predict how things will continue as the days turn to weeks, turn to months, but we’d like to think how things start is a good signal of how they’ll carry on…