Our thinking

Plastic promises

31 March, 2023

We all know change is tough, and it gets harder once the easy wins are ticked off. This is even more true when you are trying to change something that is unbelievably good at its main job but comes with other negative consequences – in this case, plastic! It is versatile, cheap and above all durable but its very durability is what makes it so bad for the planet.

And despite the increasing number of companies making commitments to reduce plastic waste, a recent ‘Plastic Promises’ report by Ubuntoo, an environmental solutions platform, found that 90% of companies are not on track to achieve their plastic reduction goals. This highlights the need for a solution to help companies measure their progress and promote meaningful action.

Conveniently, Ubuntoo has developed a benchmarking system that enables companies to assess their performance, compare themselves to their peers and learn from industry-leaders. By creating ‘scorecards’ of company commitments to end plastic waste, Ubuntoo encourages companies lacking appropriate action and ambition to adopt the strategies and objectives of other top-performing companies.

With cross-industry data and analysis, Ubuntoo provides valuable insights for companies seeking to improve in areas such as recyclability, recycled content usage, plastic recovery initiatives and commitments to plastic reduction.

Collaboration is essential in a world where change is difficult, and Ubuntoo provides a platform for identifying and commercialising solutions more quickly than companies can achieve on their own. So, if you want to step up your plastic reduction game and become part of the solution, Ubuntoo is the ultimate platform to help you do just that.

By Bertie Bateman