On the Road to Net Zero Certified B Corporation

Our thinking

We regularly share our latest thinking on emerging topics and ideas in the worlds of business, society and the environment, along with our weekly sustainability digest, Friday 5.

Travel Slow

26 August, 2022

Here’s something you probably know: flying isn’t great for the planet. A return transatlantic flight churns out more carbon than an entire year of driving.

Switching planes for trains can reduce your international travel emissions by more than 90%. And with a new generation of luxurious sleeper trains taking Europe by storm, there’s never been a better time to embrace slow travel. However, although half of us say we’re ready to reduce the amount we fly, only 3% of people actually do.

The reason? Time. Frequent flyers are more likely to be professionals with busy lives and limited annual leave. And flying is often (though not always) a way of getting to your holiday destination more quickly.

At Good Business, we recently launched a scheme to tackle this barrier. Through our Slow Travel Policy, team members are offered up to two days’ additional paid leave to spend taking flight-free journey options. And since it was introduced in spring 2022, a quarter of us have switched our summer holidays from plane to train.

Slow travel allowances allow us all to act on our values without a time cost – and see more of the world in the process. And there are perks for employers too, from increased PR coverage to improved recruitment of climate-conscious candidates.

If you think a slow travel scheme could take off in your organisation, why not pitch the idea to your employer? Accredited schemes like Climate Perks provide a host of information to help you make your case – and we’d be happy to help too.

By Sarah Howden

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